A quick note on our third party tag support

From time to time you might hear us say that we’ve added support for new third party vendors. This is not entirely true.

Our philosophy has always been "detect everything you throw at us, no matter the format". Because of this there are really no specific requirements for pasted tags, uploaded files or forwarded e-mails.

Extensive testing with hundreds of different creatives have been performed to ensure accuracy. 

In most cases adding support for a new provider simply means that we verify that everything works as expected and figure out how to name the creatives in a good way.

Sometimes we stumble up on more advanced tags though. If that happens you can simply forward them to us and we’ll figure them out and add them to the list. 

Updates and bugs

We added support for Unicast, Interpolls and generic OpenX third party tags.

We've also made it possible to sort your validation job columns. In combination with the automatic deletion of validation jobs this should make it easy to find the creatives you have submitted if you're a large ad ops team. The default order is still date submitted, descending – like your inbox.

A couple of small bugs were squashed in the process.

A couple of updates

We've changed the way creative dimensions are reported for third party tags. Earlier the dimensions of the primary creative (flash or image) were used. From this version we’re instead using the rendered dimensions as reported by the browser.

This fixes the issue where the size of the creative file differs from the element it is served through. It also prepares for the upcoming expandable detection feature.

We also added support for Spongecell, Eyereturn, Adcentric, Adtech/Helios and Pointroll tags.

While we were at it we added support for Doubleclick/DFA internal redirects (inred tags). The “show tag” feature includes the original inred URL as well as the generated tag code.

Happy validating!