The problem with Flash ads and CPU usage

In order to keep the file size of Flash ads as low as possible developers are increasingly turning to action script to generate animations. While this keeps the file size down it might increase the CPU usage on the computer displaying the ad.
Running one or several Flash ads that use a lot of processing power on the same page view will degrade the user experience significantly.
To help detect these ads we have added monitoring of CPU usage in Advalidation. To get results that are as realistic as possible all creatives are tested in Internet Explorer 7 on virtual machines running Windows XP.
Below is a screenshot of how we display the CPU usage of Flash ads in Advalidation. This ad clearly uses too much processing power and would slow down the web site significantly.

In your validation settings you can choose from three levels. Tolerant, moderate or strict.

1 comment:

  1. I'm working at a long island ads agency and yes, our company is actually using new process in creating ads that is small in size but with a high definition animation. It has been a long discussion in our department cause it's quite hard to moderate the file size because the quality will always be affected by it but were doing some re-run to make this possible.